American Shotcrete

Additional Information

About American Shotcrete

American Shotcrete Construction is an Arizona-based company specializing in the application of shotcrete as structural material for foundations, basements, tunnels, drainage areas, and swimming pools. Using shotcrete, the contractors at American Shotcrete Construction can shore up any structure or create brand new foundations for residential or commercial projects. Their company is based on the premise that all of their services are reliable, trusted, and an excellent choice for those looking to build quality structures for their home or office.

What I Did

American Shotcrete Construction came to me with a logo that they were clearly not happy using for their current branding platform. Therefore, they asked me to clean up the existing design so they could use it on their website and future marketing materials. To do this, I created a new flag that looked better with the graphic, and I used brighter and cleaner colors to make the image pop off of the page. The result is a much more professional and formal image that resounds with their existing and potential clientele. Because the company was so satisfied with these strategic changes, American Shotcrete Construction was able to prominently feature the new logo on their website and other corporate materials.