Doctor Finders
Doctor Finders
Agency:Web-Optimize
Completion:December 2008
Tools:Adobe Illustrator, Adobe Photoshop
Services:Branding & Logo Identity, Graphic Communication
Additional Information
About Doctor Finders
Doctor Finders is a consumer-friendly website designed to help patients find local doctors and specific medical procedures that best meet their needs. Not only can patients search for doctors and medical services by geographical location, but they can also search by medical specialty or a specific practice area. In addition to matching patients with qualified doctors, Doctor Finders is also an online resource where prospective patients can find out the latest on medical devices, tests, and drug therapy. Regularly updated articles provide all types of users with access to information on procedures and patient care.
What I Did
Before I could design the Doctor Finders website or custom letterhead, I needed to start the project with a custom logo - one that was clear regarding the company's mission and objectives but catchy for a variety of potential consumers and medical professionals. With these specifications in mind, I set out to create a logo that was clean, recognizable, and that would leave a lasting impression. I created a simple but friendly stethoscope using royal blue on the image and navy blue on the medium-sized font. Then, using this simple, yet unique logo, I was able to design a site and other marketing materials that would carry on these elements for the ultimate in corporate branding.