Plumbing Co-Op
Plumbing Co-Op
Agency:Web-Optimize
Completion:February 2008
Tools:Adobe Illustrator, Adobe Photoshop
Services:Branding & Logo Identity, Graphic Communication
Additional Information
About Plumbing Co-Op
Plumbing Co-Op is a national directory of plumbers and service providers for clients in need of immediate plumbing assistance. In addition to listing plumbers by geographic location, visitors of plumbingcoop.com can also read plumbing regulations by state and other industry specific information such as "Understanding Plumbing Costs" and "Finding the Plumbing Services You Need." By including everything plumbing consumers need in one convenient location, Plumbing Co-Op is changing the way consumers make decisions - regardless of whether they have a plumbing emergency or are looking to upgrade an existing system.
What I Did
Plumbing Co-Op came to me with a request for a simple text logo with a few adjustments for personality and character. To do this, I used a very loose and "drippy" font, inserted a tear drop in place of the "u," and used a variety of blue shades that resembled running water. The logo draws on the company's focus without going overboard, giving them a professional look that is easily streamlined into other aspects of their branding.