SenoRx

Additional Information

About SenoRx

SenoRx is a medical industry leader that specializes in designing, developing, and marketing minimally invasive devices for the treatment and diagnosis of breast cancer. The idea behind their products is that doctors should be able to attain accurate biopsy results with the least amount of invasion and recovery time as possible. Some of the products designed and manufactured by SenoRX include biopsy disposables, biopsy capital equipment, diagnostic adjunct products, and therapeutic disposables. SenoRx's field sales currently serve over 1,000 breast diagnostic and treatment centers across the United States and Canada, while a variety of SenoRx's diagnostic products have been sold in more than 30 countries across the globe.

What I Did

Before I could create a custom website for SenoRx, I first had to clean up their existing logo if it was going to be the focal point for the remainder of the branding efforts. To do this, I sharpened and adjusted the existing font, and simultaneously designed a new breast cancer ribbon to be placed directly behind the company name. I also updated the colors and font face to create a new, crisper and cleaner look to the original graphic. From there, I was able to design the site around the color scheme and feature the new logo creation prominently in the header for effective brand awareness.