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Strengthen Your Email Marketing Performance

Smart Email Marketing

Buy Diclofenac Without Prescription, One of the most valuable resources you have is sitting right under your nose and you may not even know it. What is this indispensable resource you may ask. Email marketing, buying Diclofenac online over the counter. For those of you who are currently practicing email marketing you may already know of the potential benefits at hand. Diclofenac coupon, For those of you who are not, please take note, this may greatly increase the performance of your business.

Many companies are profitable simply from their email marketing campaigns alone, about Diclofenac. With help of these time tested methods and a touch of your own fine-tuning you too can earn extra profit as well, Buy Diclofenac Without Prescription. Broken down here are the two parts to smart email marketing: Sending and Ensuring Delivery of Emails, Order Diclofenac online c.o.d, as well as, Considerations for Designing Emails.

Sending and Ensuring Delivery of Emails

Send Emails on a Consistent Time Table

When you send your emails on a regular basis you create a pattern of which readers will become familiar with. The less likely you are to catch readers by surprise the lower your non-subscription rate will be, is Diclofenac safe. Internet service providers (ISPs) will also take note of regular sending patterns and credit you accordingly.

Find A Happy Sending Medium

It is important to find exactly how often you should send emails. Diclofenac samples, By sending emails too often you will annoy users and by sending emails not enough users will forget about you. Buy Diclofenac Without Prescription, In either situation, they are likely to unsubscribe.

Readers are Most Receptive Tuesday and Wednesday from 2-3 PM

On Mondays everyone is running around trying to catch up on an inbox full of emails from the weekend. On Thursdays and Fridays everyone has one foot out the door looking forward or preparing for the weekend. Studies show that readers are most receptive to emails on Tuesday and Wednesday, Diclofenac duration, and specifically after lunch from 2-3 PM. Kjøpe Diclofenac på nett, köpa Diclofenac online, (View source.)

Steer Clear of Spam Filters

Internet service providers (ISPs) have caught on as to how spam email is created and delivered. In their detection of spam they have developed diligent spam filters. One of the best ways to prevent an email from being flagged as spam is to completely leave out words like "Free", "Promotion", "Sale", "Discount", and so forth.

Use the Current Date

Spam filters will often look for a recent date within an email, Buy Diclofenac Without Prescription. If they do not come across one the email may potentially be flagged as spam, Diclofenac pharmacy, or pointed in the direction of the spam folder. Diclofenac images, Using the current date will also provide relevance to the reader as well.

Smart Email Marketing

Be Personable

Treat readers as your friend, even address them by their name if possible, and you will see open and click-thru rates skyrocket, buy cheap Diclofenac. No one wants to be addressed by "Hello there" or "Dear Subscriber". Diclofenac canada, mexico, india, If I get an email address as "Good afternoon Shay" I am most likely going to open it. Buy Diclofenac Without Prescription, Any good email marketing service will allow you to address users by their name by using a tag similar to "[subscriber_name]". Check your specific service for instructions.

ALWAYS Use a Double Opt-in Subscription System

When a reader signs up for your email or newsletter send them a confirmation email. Once they confirm the subscription, buy Diclofenac without prescription, then and only then, Purchase Diclofenac, add them to your email list. Doing so ensures that they really want to be on the list and will be susceptive to your emails. This will also prevent you from adding people to your list that have accidentally entered the wrong email address or even purposely entered a fake email address.

Do NOT Buy and Sell Email List

The quickest way to get black listed is to buy and sell your email list, where can i buy Diclofenac online. Your emails will regularly be flagged as spam and your delivery rate will plummet, Buy Diclofenac Without Prescription. Most email delivery services will also refuse to send out your email campaigns if your list is purchased.

Stay in Touch with Readers

After a user has signed up for your email list, Online Diclofenac without a prescription, and has double opt-in, send them a welcome or thank you email with a 10% off coupon. In another week send them another email outlining some resources available on your website, canada, mexico, india. Staying in touch with users ensures them that you are trustworthy and may later help you complete a sale.

Write Captivating Subject Lines

Once an email lands in a reader's inbox they have two choices. Diclofenac reviews, Read the email or disregard the email. Buy Diclofenac Without Prescription, Most commonly, the only opportunity you have to influence them to open the email is by the subject line. Do not title your email "FREE EMAILING ADVICE". Instead use "Company Name Newsletter: Smart Email Marketing" or "Company Name Newsletter: Issue 12".

Write Related Emails

If someone signs up for an email newsletter pertaining to web design and development and you send them an email about cheap auto insurance your non-subscription rate is going to explode, purchase Diclofenac for sale. Keep your emails relevant and avoid continuously sending out sales pitches. Order Diclofenac from mexican pharmacy, Give your readers valued content.

Check Your Links

Before sending out your email be sure to check all of the links, both websites and email addresses, included within the email itself, generic Diclofenac. Any links to spam or blacklisted websites is sure to set off spam filters, Buy Diclofenac Without Prescription. Be sure to only link to creditable sources.

Provide Benefits to New Subscribers

One of the best ways to build your email list is to give new subscribers an added bonus. Buy Diclofenac online cod, Let readers know that by subscribing to your email newsletter they will receive a free e-book or even a 10% off coupon. Of course, make sure you use the double opt-in service to ensure that people are not providing you with false information.

Send Emails at a Slow Delivery Rate

Attempting to blast your email list instantly will throw up quite a few red flags and more than likely cause your email to head straight into the spam folder, Diclofenac street price. Use a professional email delivery service that will send out the emails at a recommended effective speed in order to get all of your emails out in a reasonable time without causing any interruptions.

Encourage Users to Add You to Their White List

The best way to ensure your emails make it a reader's inbox is to encourage them to add your email address to their contact list, Diclofenac schedule, or white list. Buy Diclofenac Without Prescription, Not everyone will do it but those that do are your most dedicated readers and are sure to get your emails on a consistent basis without having to worry if the emails get flagged as spam. Additionally, internet service providers (ISPs) will count the number of times your email address is added to a white list as an account of creditability.

Delete Inactive Subscribers and Bounces

Any readers that are not opening and reading your emails are most likely marking them as spam, Diclofenac price. Removing these subscribers will help you lower your spam score. Comprar en línea Diclofenac, comprar Diclofenac baratos, Furthermore, delete any hard bounces or undelivered email addresses. Repeatedly resending to these address may likely be considered as spamming.

Check Your Replies

Some users are going to reply to your email asking to be taken off of your email list, Diclofenac alternatives. This is fine and it is in your best effort to listen to them, Buy Diclofenac Without Prescription. You may also receive replies from readers providing you with valuable feedback. Order Diclofenac online overnight delivery no prescription, Either way, checking your replies is to your benefit.

Considerations for Designing Outstanding Emails

Use Plain Stylization of Links

Readers browse their email differently than they do web pages. While it is tempting to stylize your links in attempt to make them stand out, Diclofenac without a prescription, you are more likely to better results by using a plain stylization of links (blue, Diclofenac overnight, underlined, bold). Even if you think you can do a better job of making your links stand out by adding images and other visual effects there is no guarantee that the email client your reader is using will even display the correct results.

Provide a Clear One-Click Unsubscribe Link

May users may argue that you need to place your unsubscribe link within the header of your email, order Diclofenac from United States pharmacy. Buy Diclofenac Without Prescription, I do not think this is completely necessary, however it is necessary to make your unsubscribe link evident and easily noticeable. When users unsubscribe make this process as easy as possible, What is Diclofenac, preferably with one click from the email. Dragging out the unsubscribe process may frustrate users and provoke them to mark your email as spam.

Encourage Readers to Forward to a Friend

Readers do not need a button or link to let them forward your email to a friend, however a little encouragement will never hurt, Diclofenac from canada. If they do forward your email the chances of you getting business from a referral from a friend is much higher than not.

Use a Strong Call to Action

Using a strong call to action will dramatically increase your click through rates. Diclofenac brand name, Do not use "click here". Instead, use intriguing text or an unmistakable button to drive your main call to action.

Smart Email Marketing

Stay Around 600 Pixels Wide

A good majority of email clients will limit the width of an email and because of these limitations the most optimal width of an email falls within or close to 600 pixels wide, Buy Diclofenac Without Prescription. Before creating your next email masterpiece make sure you do so with a width of 600 pixels in mind so that all readers may enjoy it.

Check Popular Preview Panes

A lot of popular email clients, Microsoft Outlook specifically, buy Diclofenac without a prescription, provide a preview pane from which readers are able to see the beginning of an email. Diclofenac dangers, When designing your email make sure that the top of your email is captivating enough to get readers to view the rest of the email.

Make Your Email Legible with Images Disabled

For many email clients, most notably Microsoft Outlook and Hotmail, will disable images within emails by default, Diclofenac use. This makes it important to make sure that your email can still be comprehended even if the images are disabled.

Use Plain Text to Accompany HTML

If you decide to send your emails in HTML you need to make sure that you also attach a plain text version as well via MIME-Multipart-Format. Diclofenac dosage, In doing so you make certain that readers without HTML support are able to view your email. Buy Diclofenac Without Prescription, Keep in mind, your HTML and plain text versions should contain the same text. Your HTML should contain more content than markup language and in total your message should be between 20 and 40 Kb.

Utilize CSS Carefully

Only use CSS to stylize the text and some of the minor elements of your email. When doing so you are better off if you decide to use CSS as an inline style, ordering Diclofenac online. Do not use CSS for the layout of an email, Where can i find Diclofenac online, as most email clients will not support a CSS layout. Unfortunately, instead you should refer to a table-based layout.

Reduce Intricate HTML and Images

Most email clients are not able to render complex HTML, while a handful of email clients block images by default. A high percentage of HTML tags may also be flagged as spam, Buy Diclofenac Without Prescription. In general, the cleaner and simpler your emails are the better performance you will see from your emails.

Include a Signature

One of the easiest ways to be personable is to use a signature on all of your emails. On top of adding a personable measure to your email it will also help drive traffic to your website. Be sure to include a name, company name, website, as well as a link to unsubscribe from the newsletter. Here is a good example of a signature:

Shay Howe
Freelance Web & User Interface Designer - letscounthedays
Visit me online at http://www.shayhowe.com/
Unsubscribe from this newsletter anytime at www.shayhowe.com/unsubscribe/

Include a Link to Your Privacy Policy

Ensure your readers that their email address and personal information was obtained in a moral manner and that this information is safe with you. Do your best to make it clear to them that you will not rent or sell their information and the more likely they are to stay subscribed to your email list.

Include Your Address and Phone Number

Buy Diclofenac Without Prescription, Federal legislation requires that a physical mailing address be included with any commercial email newsletter or campaign. Take this a step further and include your phone number as well. Giving readers multiple methods for contacting you provides them with extra insurance.

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Use an Online Version for Support

No matter what you do there is no guarantee that your email is going to come through and be displayed the way you want it to for all email clients. To combat this, provide readers with an online version of the email for support.

ALWAYS Test Before Sending

Each email client will render your email a little differently. Do your best to check as many email clients as possible before sending. You may be surprised at how differently each email client will interrupt your email.

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About the Author

Shay Howe

Shay Howe is the man behind letscounthedays. He works as a professional web and user experience designer with a love for creating all that is interactive. Keep up with him on LinkedIn and feel free to follow him on Twitter.

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24. Paul Sanderson on August 23rd, 2011 at 2:04 am

Great article, I’m sending to to my clients.

After working for one of the biggest email marking firm in the cournty, I still find it absolutely amazing that people do not use double optin’s and unsubscribes.

23. Kam on August 23rd, 2010 at 1:05 am

That’s great.

22. Steven Roddy on November 9th, 2009 at 4:24 pm

Extremely helpful information. Thank you! I have paid for information that was not half as helpful as this.

21. Santa on November 9th, 2009 at 2:53 pm

thanks for this informative post – I really liked the samples shown at the bottom as most other articles only describes what they do – but you showed it to the reader. learned a lot from this post.

“Readers are Most Receptive Tuesday and Wednesday from 2-3 PM”

I found that sending onthursday mornings works well. Then the mail is fresh in their inbox so they have time to respond. For those giving their private mail address, it is near the weekend when most of these users check their mail and my mail doesn’t get drowend by other peoples spam too much.

off topic:
What i didn’t like about this page is that the banner with the download links for newer browser versions is lacking a close button (or my browser is so old that it cannot display it – couldn’t even see the fields for entering my name for posting here – that was with IE 6.x, now using FF).

20. NitroMetrics on November 9th, 2009 at 1:44 pm

Great list of email tips. I do wonder how some of the emails in your examples got those huge pictures through the SPAM filter. Everytime I’ve seen emails with huge images (like the Apple email) it is classified as SPAM.

19. eli on November 9th, 2009 at 11:11 am

Good point.The way we do it is to identify the people we want to drop first, then send them 2 or 3 blasts with increasingly dire subject lines and a huge "opt me back in" button before we unsubscribe them. Somewhere around 1% of people opt back in that way — even if they haven’t loaded images or clicked a single link in years. My impression is that it’s mostly people who are reading the message on a crummy old Blackberry or similar device with poor HTML support.

This comment was originally posted on Hacker News

18. eli on November 9th, 2009 at 11:04 am

I would strongly recommend outsourcing that unless you know what you’re doing. Dealing with spam block lists can easily turn into a full time job.

This comment was originally posted on Hacker News

17. anon11234897234 on November 9th, 2009 at 10:00 am

Helpful post but doesn’t recommend specific software. What’s a good off-the-shelf product/service for managing double opt-in, email timing, bounces, etc.?

This comment was originally posted on Hacker News

16. Craig on November 9th, 2009 at 9:47 am

Thanks for the inspiration email pics! I always love getting the 37signals newsletter. Another fantastic email newsletter comes from Boxed City. So good.

15. _dan on November 9th, 2009 at 7:57 am

That’s not unreasonable. My point was, make them dead easy to find for those that want them. But yes, there’s probably something in having one at the bottom.Not an easy one to test, though 😉

This comment was originally posted on Hacker News

14. jokull on November 9th, 2009 at 3:56 am

I would have thought sticking unsubscribe links at the bottom was standard practise by now and people would have caught on to it (i.e. look straight at the footer if they’re looking for it).

This comment was originally posted on Hacker News

13. Alexis Brille on November 9th, 2009 at 1:02 am

Well, sometimes, you can’t help but to write a subject addressing to no specific person when sending emails to contact@company.com.

Excellent points to consider.

12. Graham on November 9th, 2009 at 12:34 am

Thanks for the great post Shay.

I think we can all do more to improve the way we use email in our marketing. The points you provided are really comprehensive and have refreshed my memory to things I had forgottn about.

Thanks again :^)

11. _dan on November 9th, 2009 at 12:16 am

This is a really good set of guidelines. Here are the three most effective things you need to do (in my experience) to get and maintain decent delivery rates:Remove your bounces. I cannot stress this enough. If you’re sending using a homebrew system or a script on a webserver or what have you, make sure it can process bounces. Excessive attempts to deliver to dead addresses is the number one metric used by large email receivers to assess your mailserver IP’s reputation.

Keep your list clean. Don’t be tempted to add those 150 random names and addresses you found from last year’s marketing push. It’s not worth it. One or two bad records on your list is enough to completely decimate your delivery rates. Stick to double opt-in and don’t be tempted.

Make your unsubscribe link obvious. Really obvious. Like, at the top of your email, or in big black text. Too many people feel the need to hide their unsubscribe link away in tiny text at the very bottom. If someone doesn’t want your email, they have two choices – spambox it, or unsubscribe. If many people spambox your email – your delivery rates will suffer. Make unsubscribing easy and obvious.

This comment was originally posted on Hacker News

10. isnotspam on November 9th, 2009 at 12:05 am

Steer Clear of Spam Filters – so true. Many people forget to check if their emails trigger spam filters. Modern spam filters have hundreds of rules that would flag an email as spam beside the obvious “Free”, “Dear Friend” and others. This is why we created http://www.isnotspam.com a free online email spam compliance tool :)

9. JacobAldridge on November 9th, 2009 at 12:00 am

Currently using a provider, and you’re right – a lot more information and better deliverability.

This comment was originally posted on Hacker News

8. _dan on November 8th, 2009 at 11:57 pm

You make a good point, but it really depends on the content of the email. For stuff that’s mostly text, without much in the way of interesting links, "open" rates can be deceptively low and you could potentially be losing active readers if you remove them.On the other hand, your email could be being spamboxed (or worse, blackholed) because half of your list has marked you as spam, and you’re continuing to send to them once a week.

There isn’t really an easy one-size-fits-all solution to that. Using a decent email service provider is a good idea, if you have the budget for it. They’ll be able to give you a lot more information about your email’s performance, have better delivery rates than your current mailserver (assuming you pick a provider that doesn’t suck) and, importantly, identify and remove recipients who have marked your email as spam.

This comment was originally posted on Hacker News

7. _dan on November 8th, 2009 at 11:56 pm

You make a good point, but it really depends on the content of the email. For stuff that’s mostly text, without much in the way of interesting links, "open" rates can be deceptively low and you could potentially be losing active readers if you remove them.On the other hand, your email could be being spamboxed (or worse, blackholed) because half of your list has marked you as spam, and you’re continuing to send to them once a week.

There isn’t really an easy one-size-fits-all solution to that. Using a decent email service provider is a good idea, if you have the budget for it. They’ll be able to give you a lot more information about your email’s performance, likely have better delivery rates than your current mailserver (assuming you pick a provider that doesn’t suck) and, importantly, will be able to identify and remove recipients who have marked your email as spam.

Edit: Deleting bounces, on the other hand, is extremely important, particularly if you have lots of webmail addresses. Possibly the most important thing you can do to maintain or improve delivery rates. That really should have been higher up on the list!

This comment was originally posted on Hacker News

6. Oscar - freestyle mind on November 8th, 2009 at 11:28 pm

I recently added the newsletter to my website,so this post was really helpful.

5. Mike Boyd on November 8th, 2009 at 10:58 pm

Fantastic post! Very easy to read and very informative.


Mike Boyd

4. Ali Shabdar on November 8th, 2009 at 10:58 pm

One of the best email marketing posts I’ve seen, thank you.
Short and right to the point.

3. JacobAldridge on November 8th, 2009 at 9:25 pm

Any feedback on ‘delete inactive subscribers’ when you consider ‘disable images [is] default’ for many readers?My understanding is that most email marketing systems track activity – including open rates – through systems built in to either viewing the image or clicking through the links. I might have many people reading my email without images, and therefore appearing inactive – removing them my improve my stats, but not my marketing outcomes!

This comment was originally posted on Hacker News

2. Kirk on November 8th, 2009 at 8:47 pm

This is a great post! I work with clients everyday designing eBlasts. Everything you have collected and mentioned here is spot on. Thanks for the great eBlast inspirational samples.

1. eli on November 8th, 2009 at 8:24 pm

For the technical side of HTML email, it’s important to realize that you need to do the opposite of all the prevailing trends in web design over the past decade.Tables should be used for layout, font tags for different typefaces (and sizes, if possible). If you must use CSS, put it inline. No form elements or javascript. And you need to make darn sure that everything looks good without images, because that’s how the vast majority of recipients will first see it.

This comment was originally posted on Hacker News

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