Comments on: Smart Email Marketing

By: Steven Roddy

Steven Roddy — Mon, 09 Nov 2009 23:24:51 +0000

Extremely helpful information. Thank you! I have paid for information that was not half as helpful as this.

By: Santa

Santa — Mon, 09 Nov 2009 22:53:59 +0000

thanks for this informative post – I really liked the samples shown at the bottom as most other articles only describes what they do – but you showed it to the reader. learned a lot from this post.

“Readers are Most Receptive Tuesday and Wednesday from 2-3 PM”

I found that sending onthursday mornings works well. Then the mail is fresh in their inbox so they have time to respond. For those giving their private mail address, it is near the weekend when most of these users check their mail and my mail doesn’t get drowend by other peoples spam too much.

off topic:
What i didn’t like about this page is that the banner with the download links for newer browser versions is lacking a close button (or my browser is so old that it cannot display it – couldn’t even see the fields for entering my name for posting here – that was with IE 6.x, now using FF).

By: NitroMetrics

NitroMetrics — Mon, 09 Nov 2009 20:44:00 +0000

Great list of email tips. I do wonder how some of the emails in your examples got those huge pictures through the SPAM filter. Everytime I’ve seen emails with huge images (like the Apple email) it is classified as SPAM.

By: eli

eli — Mon, 09 Nov 2009 18:11:23 +0000

Good point.The way we do it is to identify the people we want to drop first, then send them 2 or 3 blasts with increasingly dire subject lines and a huge "opt me back in" button before we unsubscribe them. Somewhere around 1% of people opt back in that way — even if they haven’t loaded images or clicked a single link in years. My impression is that it’s mostly people who are reading the message on a crummy old Blackberry or similar device with poor HTML support.

This comment was originally posted on Hacker News

By: eli

eli — Mon, 09 Nov 2009 18:04:47 +0000

I would strongly recommend outsourcing that unless you know what you’re doing. Dealing with spam block lists can easily turn into a full time job.

This comment was originally posted on Hacker News

By: anon11234897234

anon11234897234 — Mon, 09 Nov 2009 17:00:59 +0000

Helpful post but doesn’t recommend specific software. What’s a good off-the-shelf product/service for managing double opt-in, email timing, bounces, etc.?

This comment was originally posted on Hacker News

By: Craig

Craig — Mon, 09 Nov 2009 16:47:37 +0000

Thanks for the inspiration email pics! I always love getting the 37signals newsletter. Another fantastic email newsletter comes from Boxed City. So good.

By: _dan

_dan — Mon, 09 Nov 2009 14:57:28 +0000

That’s not unreasonable. My point was, make them dead easy to find for those that want them. But yes, there’s probably something in having one at the bottom.Not an easy one to test, though

This comment was originally posted on Hacker News

By: jokull

jokull — Mon, 09 Nov 2009 10:56:25 +0000

I would have thought sticking unsubscribe links at the bottom was standard practise by now and people would have caught on to it (i.e. look straight at the footer if they’re looking for it).

This comment was originally posted on Hacker News

By: Alexis Brille

Alexis Brille — Mon, 09 Nov 2009 08:02:45 +0000

Well, sometimes, you can’t help but to write a subject addressing to no specific person when sending emails to contact@company.com.

Excellent points to consider.