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18 Domain and URL Best Practices for SEO

Best Domain and URL Practices for SEO

Place Keywords within URLs and Filenames

As URLs are typically one of the first things read by a search engine using keywords within them is one of the most consequential SEO details.

Maintain Your Website

Buy Clindamycin Gel Without Prescription, If your website is hosted on a server that constantly crashes, or if you have pages that are blocked or no longer exist make sure you take the proper measures to maintain your website. When a search engine comes to index your website you want it up and running at its peak, Clindamycin Gel from canadian pharmacy. Fast shipping Clindamycin Gel, Keeping your website maintained is the best way to do so.

Use A Sitemap

Sitemaps are perhaps one of the quickest ways for search engines to find all of the pages within your website. Use a plain HTML sitemap, buy Clindamycin Gel without a prescription, Purchase Clindamycin Gel for sale, an XLM sitemap, or both, order Clindamycin Gel online c.o.d, Comprar en línea Clindamycin Gel, comprar Clindamycin Gel baratos, just as long as it is accessible and reflects all of the current pages.

Large Website Rank Well

Search engines thrive on large websites, therefore the more pages you have the better rankings you will tend to see, buy Clindamycin Gel online cod. What is Clindamycin Gel, The downfall to this is the more pages on a website the harder they begin to navigate and maintain. Go back to maintaining your website, build out your website, but do so in a sensible manner.

Older the Better

The longer your domain has been around the better, Buy Clindamycin Gel Without Prescription. Search engines respect age and see older websites as dependable and sensible, where can i find Clindamycin Gel online. Clindamycin Gel trusted pharmacy reviews, They are given higher priority over new websites than may just as easily disappear tomorrow.

Use a Constant Theme

When all of your content is able to fit within the same constant theme this makes it easier for search engines to recognize the difference between the theme and the content itself, and in the long run makes it easier for search engines to index your content, buy cheap Clindamycin Gel. Online buying Clindamycin Gel hcl, If possible, keep your theme consent throughout the entire website.

Leave Files Near Root Directory

Burying your content in sub director after sub director may be great for organization, get Clindamycin Gel, Where can i order Clindamycin Gel without prescription, however it makes it entirely difficult for search engines to find. Leave your files within or close to the root directory for the best rankings possible.

Research When to Use A Separate Domains, Clindamycin Gel photos, Where can i cheapest Clindamycin Gel online, Subdomain, or Subfolder

Registering a new domain, Clindamycin Gel used for, Order Clindamycin Gel no prescription, creating a subdomain, or creating a subfolder all have their potential benefits, Clindamycin Gel street price. Buy Clindamycin Gel Without Prescription, Before deciding on which way go make sure you know which one you may benefit from the most. Clindamycin Gel australia, uk, us, usa, Learn more on root domains, subdomains, Clindamycin Gel natural, Order Clindamycin Gel online overnight delivery no prescription, and subfolders over at the SEOmoz Blog.

Use Common Top-Level Domains

While registering .com, .net, Clindamycin Gel online cod, My Clindamycin Gel experience, .biz, and so forth will ensure that visitors are not likely to misplace your domain this does not mean that all of the domains will be treated the same within search engines, order Clindamycin Gel from mexican pharmacy. Ordering Clindamycin Gel online, The highest-ranking domains I've seen are .edu or .org domains because of their typical reputable nature. This by all means is not a proven fact however something I have personally experienced, no prescription Clindamycin Gel online. Australia, uk, us, usa, Many will argue that a .com domain is just as good as an .edu or org. All other low-level domains (.biz and etc.) should be redirected to the top-level domain.

Use Hyphens over Underscores In URLs

Using hyphens makes URL easier to read for visitors as well as search engines, Buy Clindamycin Gel Without Prescription. Using hyphens doesn't stop at URLs either, Clindamycin Gel reviews. Clindamycin Gel forum, Use them within all file names for better readability.

Keep URLs Short

Long domains will not technically hurt you, however the longer they are the more they tend to look like spam, about Clindamycin Gel. Buy generic Clindamycin Gel, My recommendation is to keep domains around 3 to 4 words and then 6 to 8 words max for the rest of the URL. In total try your best to keep URLs under 10 words.

Use A Trustworthy IP Address

A lot of websites are hosted on shared hosting servers, Clindamycin Gel samples. If one or the other websites on your shared hosting is being used to send out spam or is taking part in any other illegal activities this can affect your search engine rankings and potentially even get you blacklisted.

Ads Do Not Improve Rankings

Buy Clindamycin Gel Without Prescription, Running ads or hosting from search engines will not improve your rankings. Canada, mexico, india, They may help drive traffic to your website or to possibly even put a little extra money in your wallet. However they will not benefit your SEO efforts at all.

Avoid Faulty Hosting

A typical hosting company should have an uptime over 97-98%, Clindamycin Gel from canada. Clindamycin Gel steet value, Anything less than this is not acceptable. When a search engine comes to your website and it is not there because of your hosting chances are the search engine won't be back for quite a while.

Avoid Dynamic URLs

Dynamic URLs, Clindamycin Gel treatment, Clindamycin Gel price, coupon, especially over 100 characters, are difficult for search engines to continuously recognize, Clindamycin Gel maximum dosage. Order Clindamycin Gel from United States pharmacy, Best practice is to use static URLs and if that is not possible use a script to rewrite dynamic URLs into recognizable keyword friendly URLs.

Do Not Use Session IDs

Any information and content you want to be indexed and recognized by search engines cannot be hidden behind a session ID. Using a session ID in order to access content will turn off a search engine and your content will never be reached.

Do Not Use Bans in robots.txt

If you are using a robots.txt to point search engines in the right direction it is important to not use the robots.txt to ban a large part of your website. If you are banning access to a large portion of your website this is likely to affect the rest of your website as well.

Use Redirects (301 and 302) with Caution

When using redirects make sure that the target page is relevant and active. Redirecting pages to irrelevant content or inaccessible content can be considered a black hat SEO approach and cause penalties throughout your site.


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About the Author

Shay Howe

Shay Howe is the man behind letscounthedays. He works as a professional web and user experience designer with a love for creating all that is interactive. Keep up with him on LinkedIn and feel free to follow him on Twitter.

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17. JImmyO on July 15th, 2010 at 10:25 am

We have been trying to use some SEO techniques to boost our sites but not much luck. I have two websites. With the same search term, one ranked well but the other one is on page 2. I have added more content to the second one but it has still been on page 2. Google’s SEO is really mysterious to me.

16. Alexei on May 7th, 2010 at 8:36 pm

Hi, thanks fot the great tips. Just a question, im using keywords in the url, this kewords are generated depnding on the title of the article (its a magazine’s site), the thing is that spanish is the language used, so i was wondering if it was better to replace spanish characters like áéíóú… for aeiou…, what dou you think??
I think that when people search they dont usually use the accentuated characters and also that google shows the keywords in the results no matter if you searched for mamá or mama… but will you get higher ranking by using the keywords without the accents??

Thanks in advance for any feedback

15. Lauren on October 20th, 2009 at 4:05 am

Thanks for the tips. I know my own preference in urls as well in file names was hyphens over underscores, but I thought the opposite was true regarding search engine preference or what would be best used on the web. Good to know I can start using them again w/out worry and that the practice of using underscores is in fact not the best one.

14. Ecommerce web site development on September 14th, 2009 at 1:38 am

Choosing domain is one of the important aspects of seo.
It is important to advise seo specialist before spending your marketing budget for nothing.

13. joyoge designers' bookmark on September 5th, 2009 at 9:55 am

great post, thanks for tips..

12. MarinTailor on September 3rd, 2009 at 12:03 am

Better remember all of them! Very usefull! =)

11. Etienne Denis on September 1st, 2009 at 4:25 am

Thanks. I’ve forward your post to a client.

You said “A typical hosting company should have an uptime over 97-98%.”. I think it should be “over 99.9%”.

10. web development best practices on August 31st, 2009 at 11:37 pm

nice post thanks! I personally love the use of textures to add reality to design. I really believe that textures improve usability by providing a realer user interface, which is closer and more familiar to what we deal with in everydays’ life.

9. web design best practices on August 31st, 2009 at 9:49 pm

Huge..Neat..Awesome..Informative..Easy..very very Useful.

8. qatar world on August 31st, 2009 at 1:38 pm

really awesome tips .. FAV.

7. Ivan Mišić on August 31st, 2009 at 1:13 pm

Nice tipps. THX

6. Kartlos Tchavelachvili on August 31st, 2009 at 3:46 am

use modrewrite for nice SEO url’s :)

5. Erin on August 30th, 2009 at 11:30 pm

I think having updated content is also very helpful. Make sure you change and update the content on a regular basis. It is also important to have links from well known sites.
search for seo tips at http://www.aafter.com

4. Shay Howe on August 30th, 2009 at 9:40 amAuthor Comment


Thank you for your suggestion. Please keep in mind I am only pointing out what I consider best practices based on my experiences.

Yes Wikipedia, Amazon, and others have been a great success with a wide variety of content. However it would do me no good to write an article about microwaves on my web design website simply because I wanted to. Keeping all of my content relevant from page to page will only help boost the rankings of all of the pages.

Again, if the theme of your website is to cover a wide variety of content then by all means do so. My suggestion is targeted to those maintaining a website with a general topic.

Thanks miscfaq, I appreciate your comment.

3. miscfaq on August 30th, 2009 at 8:38 am

I think you might want to rethink the rule about using a constant theme. While it is generally a good idea to stick to your area of expertise on a website, there are many examples of sites covering multiple unrelated topics who are able to rank quite well. Wikipedia, Amazon, eHow and HowStuffWorks, to name a few.

2. Shay Howe on August 29th, 2009 at 11:22 pmAuthor Comment


I thank you for your comments and your are correct, I was off base on some of my recommendations. Please keep in mind I am simply recommending best practices, not stating rules that will make or break your website. I openly admit that these are not 100% proven facts however they are best practices I have learned from my experiences.

I have updated the article to reflect some of the items you pointed out (and even linked back to SEOmoz within the article for more information). I do appreciate your comment in helping us all develop the best possible websites, it shows great respect within the community. I hope that you keep coming back and adding your contributions in the future as well.


1. randfish on August 29th, 2009 at 10:41 pm

Shay – I think it’s great that you’re thinking more about SEO, but I’m really concerned about the advice you’re dispensing in some of these points. There are clear best practices and plenty of correlation and testing data that refute or add complexity to the recommendations you’re making. Please be cautious in giving out SEO advice if you haven’t done the research and testing to back it up.

In particular:
– 301s are permanent redirects and engines pass query independent ranking factors (like link juice, anchor text, etc.) through them. 302s do not always have this benefit.
– Trustworthy IP address; this is very, very seldom an issue in SEO anymore (though historically, there were problems with engines like Ask Jeeves)
– Separate domains over subdomains is very poor advice if you’re giving it universally. I’d check out http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
– .org is not preferrable to .com or .net in any meaningful way, nor is it harder to come by. There are no restrictions on a .org
– Older sites are not necessarily “better.” While there may be correlation between the age of a site and its ability to rank, this is much more typically due to the links and reputation its earned, not simply the fact that it’s been registered for a lengthy period.
– There’s a big, big difference between HTML Sitemaps and XML Sitemaps and your statement that it “doesn’t matter” which you choose shows a concerning level of understanding of the subject…

Commendations are definitely due for tackling the subject, but please don’t give bad SEO advice; there’s so much out there already.

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