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Maximize Your Keyword Efficiency

Keyword Dos and Donts

The Do's

Use Keywords within <title> Tag


Bactroban For Sale, The <title> tab is perhaps the most important place to have a keyword. Buy Bactroban online cod, The reason being, any text within the <title> tag shows up in search results as your page title, Bactroban no rx. Bactroban used for, Keep your title short (7 words maximum) and use your keyword towards the beginning.

Use Keywords within URL


Keywords within your URL (www.shayhowe.com/seo/keyword-dos-and-donts/) are an added bonus. Repeat keywords from your URL in your document text for reinforcement, Bactroban photos. Purchase Bactroban for sale, If at all possible use dashes ( - ) to break up words within your URL over underscores ( _ ).

Low Keyword Density within Text


You do not want to repeat your keywords over and over however you also do not want them to be so subtle that they are easily missed. A good density for main keywords is 3-7% and around 1-2% for minor keywords, Bactroban For Sale. Any keyword density over 10% is suspicious and will be considered stuffing rather than naturally written text.

Keywords within Anchor Text


Keywords within inbound anchor text links can dramatically boost your results, Bactroban without a prescription. Bactroban from mexico, This is because not only are you receiving a link from an outside source, but you are receiving a link from an outside source directly related to your keywords.

Keywords within Headings (<H1>, low dose Bactroban, Bactroban brand name, <H2>, etc.)


Headings are a great place for keywords with an added value, Bactroban treatment. Bactroban dosage, Make sure that your heading is relevant to the text following it as well.

Keywords within the Beginning of a Page


Search engine spiders work from the top down. Finding your keywords at the beginning can act as a much needed push.

Keywords within <alt> Tags


Search engine spiders are not able to read images however they can read <alt> tags within images, where can i find Bactroban online. Placing keywords within your <alt> tags will help spiders recognize valued content.

Keywords within Metatags


Bactroban For Sale, Keywords within metatags are not nearly as important as they used to be, especially for Google. Generic Bactroban, However they are easy to install and done so properly can not harm you.

Keyword Proximity


Keep your keywords next to each other, specifically for long tail keyword phrases, Bactroban images, Bactroban use, without any words in-between them. If you are targeting "search engine optimization" and use "search engine" in the first paragraph and "optimization" in the second paragraph you will not benefit as much as having the phrase "search engine optimization" altogether.

Keyword Phrases


As mentioned in under keyword proximity, Bactroban canada, mexico, india, Buy generic Bactroban, build keyword phrases on top of targeting specific keywords. For example, effects of Bactroban, Herbal Bactroban, if your keywords include "design" and "services" combine them to create the keyword phrase "design services". This gives you added value keywords and increases the chances of you matching exact keywords.

Secondary Keywords


Build pages to target secondary keywords to obtain better-targeted traffic, Bactroban dangers. For example, on top of targeting "web design" also target "Arizona web design", Bactroban For Sale. Online buying Bactroban, This is an easier keyword phrase to target and will provide better-targeted traffic.

Keyword Stemming


Keyword stemming, using a variety of the same word (design, where can i order Bactroban without prescription, Bactroban description, designs, designed) is not extremely important but at the same time it will not hurt either, Bactroban overnight. Bactroban mg, Typically search engines recognize the root of the word and thus consider all of the stems from the word as related material.

Synonyms


It is not a bad idea to optimize for the synonym of a keyword, on top of the main keyword itself, Bactroban reviews, Bactroban results, to pick up some possible traffic. The benefits may not be substantial but every visitor counts.

The Don'ts

Keyword Mistypes


Using common misspellings will allow you to pick up more keywords however you run the risk of looking incompetent, Bactroban from canada. Is Bactroban addictive, I would advise that if you are going to go after keyword misspellings only do so within the meta tags.

Keyword Dilution


Targeting too many keywords on one page will dilute and draw away from the main keywords you want to pick up. Best practice is to leave off the unrelated keywords and focus on the best performance of the major keywords.

Keyword Stuffing


Using the same keyword(s) repeatedly, where can i buy cheapest Bactroban online, Bactroban interactions, making up over 10% of your overall content, looks very suspicious, rx free Bactroban. Buy no prescription Bactroban online, Search engines will pick up on this and can potentially ban you from their search results.

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About the Author

Shay Howe

Shay Howe is the man behind letscounthedays. He works as a professional web and user experience designer with a love for creating all that is interactive. Keep up with him on LinkedIn and feel free to follow him on Twitter.

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8. Slava on December 26th, 2009 at 2:24 pm

Thank you for a good article. Retweeted it.
Follow me on Twitter: @slavarybalka

7. vinay on October 21st, 2009 at 12:27 am

Useful information.. like a lot.. Thanks…

6. Lisa on July 18th, 2009 at 4:07 pm

This is a very interesting and helpful article. Thank you very much for sharing!

5. seopositive on July 14th, 2009 at 2:04 am

Very useful information.

4. Shay Howe on July 12th, 2009 at 4:24 pmAuthor Comment

@webhostright

You make a great point, one that I have forgotten to mention. Writing your copy naturally is one of the best ways to clearly communicate with users as well as making sure not to reach a high keyword density.

Thank you for your comment!

3. Webhostright on July 11th, 2009 at 11:18 am

One thing that i try to do is not become obsessed with keywords in the sense that my concentration focuses so hard on that matter that any writing feels unatural.

One thing that ive always chosen to ignore is the idea of keyword density (a personal decision) for the reason that if i know that im writing in a way that will be informative and reads normally to the site visitor then i shouldn’t have to think about the keywords.

2. Shay Howe on July 9th, 2009 at 12:51 pmAuthor Comment

@Gene

You are correct, thank you for pointing that out. I greatly appreciate it.

1. Gene on July 9th, 2009 at 9:06 am

In “Low Keyword Density within Text”, I think you mean ‘subtle’, not ‘settle’.

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