Category Pages: Designing Profitable Websites Part 3

Category pages are often disregarded because cleverly produced ones are passed through almost immediately directing visitors to the desired product. Category pages are an important step in the conversion process as they are in charge of providing a brief overview of a large amount of items and furthermore providing a way to decipher the difference between all of the items. Ultimately they lead visitors to the detail page where the conversion is finally completed.

Category pages act as a critical link to the conversion process and clutter and confusing design can break the chain. A few simple measures to think about when working on a category page include:

Outline detailed goals and guidelines.

The ultimate goal of the category is to progress visitors to the detail page. In doing so visitors are going to look for a few things, including: Displaying items in a pleasing manner, supplying enough details to differentiate items, contribute a way to scan items by various specifications, and furnish a way to move to the detailed page or next step.