Keyword Do's and Don'ts
Maximize Your Keyword Efficiency
The Do's
Use Keywords within <title> Tag
The <title> tab is perhaps the most important place to have a keyword. The reason being, any text within the <title> tag shows up in search results as your page title. Keep your title short (7 words maximum) and use your keyword towards the beginning.
Use Keywords within URL
Keywords within your URL (www.shayhowe.com/seo/keyword-dos-and-donts/) are an added bonus. Repeat keywords from your URL in your document text for reinforcement. If at all possible use dashes ( - ) to break up words within your URL over underscores ( _ ).
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