hello@shayhowe.com

letscounthedays - The Online Portfolio of Shay Howe

/ NotebookWords, ideas, press, and communications.

Buy Cephalexin Without Prescription

Writing for the Web: The Right Strategy

Buy Cephalexin Without Prescription, When it comes to designing a website, content is often overlooked, but why. Very rarely do users browse the web looking for a good design or decent experience. Users come for the content. Not giving them what they want with poorly written content will frustrate users, buy Cephalexin no prescription. Not only does it waste their time, but your time as well.

Writing for the Web: The Right Strategy presented by Shay Howe


Refresh Chicago, Purchase Cephalexin online, January 12th, 2010

The Problem

Online content is bad. Real bad.


Generally speaking, the Internet is lacking when it comes to quality content, Buy Cephalexin Without Prescription. People are not properly taking advantage of the opportunity in front of them and commonly fall short with insufficient content.

Content is low priority.


All too often we get caught up in the design and development of a website to pay attention to the content. We understand that the website will have a blog, Cephalexin overnight, about page, and contact page, Kjøpe Cephalexin på nett, köpa Cephalexin online, but that is as far as we get. From the introduction of a project content takes a low priority.

Content is last minute.


Some people do not even think about content until the day that the website is completely designed, developed, and ready to be rolled out, Cephalexin class. The wireframe, site map, Buy Cephalexin without a prescription, and graphics are all water under the bridge by now. Buy Cephalexin Without Prescription, The only thing missing at this point is the content. All too often the content has not even been assigned or allocated to anyone at this point.

Users notice bad content.


If your copy is updated, cheerful, and friendly users will not notice, buy Cephalexin online no prescription. If your content is sterile and resembling a textbook, users will notice and you will hear about it. Buy cheap Cephalexin no rx, The second your product description starts to drag users will jump ship.


Mint

MintMint has welcoming copy that often goes unnoticed because it is good, friendly content.

Make your content work.


The only way to overcome this horrid content is to make your content work harder. Before you begin any wire frames or development sit down as a whole and put together a content strategy. Initiate a strategy that will outline the metrics needed to keep your content moving forward.

Developing a Strategy

Kristina Halvorson has written an amazing book, “Content Strategy for the Web”, which goes into great detail on how to create a content strategy for the web, Buy Cephalexin Without Prescription. The following section summarizes some of her most important points, discount Cephalexin. Please support her and purchase her book for more information.

Create, publish, Herbal Cephalexin, and govern.


When putting together a content strategy it is important to understand that your strategy needs to cover not only creating and publishing the content, but governing the content as well. Once a website is live and time passes by content will become obsolete and need to be updated. This includes images and videos as well as the text itself.

Think “lifecycle” not “launch”.


Typically a website is launched everyone involved moves on to bigger and better things, after Cephalexin. Buy Cephalexin Without Prescription, We need to break the “launch” mindset and focus on the “lifecycle” of a website rather than the initial lift off. Plan to have an individual or team in charge of occasionally updating and checking the content.

Stop the separation.


Who is really in charge of creating the content. Designers and developers. Cephalexin street price, The client. Marketing and research. Information architects, Buy Cephalexin Without Prescription. Truth be told, we all are in charge, order Cephalexin no prescription. Bring everyone together to work on the content strategy as a whole and the content will take life.

We are all in charge of online content.

Stop using lorem ipsum.


Lorem ipsum will not, at all, Where can i cheapest Cephalexin online, resemble your actual content. Stop using it as a placeholder within your design or wireframe as it will be mismatched to the real content that will be delivered. While you are all together initiating a content strategy think through the content and any implications you may encounter. Buy Cephalexin Without Prescription, Know how to handle multiple levels of headings, ordered list, blockquotes, and other situations a head of time.

Answer more than just what.


If all your content does is tell what the website is about you’re missing the point. Quality content will answer the what, online buy Cephalexin without a prescription, why, when, Cephalexin schedule, where, how, and who. Go over the website inside and out and cover your tracks, order Cephalexin from United States pharmacy. Make sure any possible questions a user may have are answered upfront.

Set goals.


Measuring your success can be difficult if you do not set goals. Figure out what you are looking to achieve with your website and exactly how your content can play a role in helping. Outline your goals and use them as motivation moving forward.

Determine accomplishments.


Figure out exactly what you want to accomplish with your content, Buy Cephalexin Without Prescription. Cheap Cephalexin, Maybe it is to help sell a specific product, to build brand recognition, or to drive form conversions. Whatever you are looking to accomplish, purchase Cephalexin, define it now and then, work towards accomplishing it within your content. Generic Cephalexin, Knowing what you need to accomplish is easier than taking a stab in the dark.

Recognize risk.


Try to recognize any potential risk involved with developing content. Are you worried about being too edgy or too dull. Figure out exactly what your pressure points are and then plan on how to overcome the risk.


Flickr

FlickrFlickr avoids being dull by welcoming users in a different language every time they visit their profile.

Outline content structure.


Buy Cephalexin Without Prescription, All websites need to have a structure to their content and this structure needs to be carried out through every single page on the site. Outline a content structure that covers your headings, body text, where can i find Cephalexin online, linking between pages, as well as your narrative, Cephalexin gel, ointment, cream, pill, spray, continuous-release, extended-release, tense, and flow. Really go over your content structure and determine how you will stay consistent throughout the entire website.

Identify roadblocks.


As with every other part of the project you are bound and determined to run into a few roadblocks when creating content. Is user research going to hold you up from getting a proper start on the content, rx free Cephalexin. Is marketing going to come down on you when they feel that the brand is not properly being carried out. Or, is legal going to tell you to completely scrap entire sections of the content, Buy Cephalexin Without Prescription. Identify what roadblocks you may encounter and figure out how you will move around them.

Determine overall messaging.


When putting together the content strategy this is the best time to determine the overall messaging of the website. Cephalexin photos, This is a hard question to tackle so getting a head start on it now makes all the difference. Put together some recommendations for the overall messaging and tone of the website and how it should be conveyed. Chances are you will not completely iron out the messaging and that is fine, but getting a head start is crucial.


GIANT Creative

GIANT CreativeGIANT Creative has a great overall messaging that is carried out through the entire website.

Assign launch priorities.


Since the website will be a work in progress and you plan to continually make updates to the content, Cephalexin wiki, figure out where you want the content to be at launch. Buy Cephalexin Without Prescription, A lot of projects are time sensitive and getting off the ground is very important. Decide what needs to be completed before launch and what can be incorporated after launch. Cephalexin used for, Do not, I repeat, do not launch a website for the sake of getting it live with the mindset that you will review the content later. This happens all too common and the content is never defined after launch.

Decide content hierarchy.


Now is also the time to decide your content hierarchy, where can i buy cheapest Cephalexin online, meaning in what order do you want to present your messaging to users. Put your most important messaging first then move users back within the site for more information if they wish. Throwing all the content you can at users all at once will not work, Buy Cephalexin Without Prescription. Canada, mexico, india, Decide in what order you wish to present the content to the users.

Prepare sub page recommendations.


A content strategy should include recommendations for the home page all the way down to sub pages. Outline if some sub pages will receive specific templates to better convey messaging. Also determine how the sub pages will carry out the top level messaging, stay consistent from one page to another, Cephalexin from canadian pharmacy, and how they will all link and interlace.

In general, your strategy needs to provide all information needed to make any decisions when producing and creating the content. Buy Cephalexin from mexico, While developing the strategy you need to reach out to all of those whom may have some input. Buy Cephalexin Without Prescription, Gathering their input now, rather than later, will hopefully help prevent any roadblocks from occurring later on. Furthermore, use this time to set guidelines on to how the content will be maintained and updated moving forward.

Writing Quality Content

There are many different factors that all play into writing quality content. Many of which I addressed in my article “Writing User Friendly Content”, Cephalexin recreational, including:

These are just to name a few. Purchase Cephalexin online no prescription, Please refer to the article for further details and complete explanations. In addition to these points I would also like to add:

Forget the sales pitch.


Online users are used to the typical sales pitch and can spot it from a mile away. It is commonly tasteless and users hate it, Buy Cephalexin Without Prescription. Instead, present them the facts in a friendly manner and let users decide for themselves.

Keep content understandable.


Having clear and understandable content is easier said than done, Cephalexin online cod. What may be understandable to you may not be to someone else. If a user struggles to find what they are looking for or to understand any of the content they will pounce on the back button like no tomorrow.

Communicate conversationally.


Communicate conversationally with a more casual tone and voice to allow for a friendlier and easier reading experience. Fast shipping Cephalexin, Users will be extremely happy with content they can understand and you can rest assured you avoided them any frustration.


Carrot Creative

Carrot CreativeCarrot Creative uses a friendly tone and characteristic content to provide for very enjoyable reading.

Do not brag.


No one likes a showoff and the same goes online. Buy Cephalexin Without Prescription, Do not brag or boast about how popular you are or how well you did last year. You must earn your users trust and any pompous language will not sit well.

Avoid industry slang.


I could ramble all day about front-end and back-end development along with different content management systems, but would my audience understand me. No, Cephalexin use. Speak in terms that everyone will understand.

Bringing Content to Life

Apply your hierarchy.


Take the hierarchy you decided on within your strategy and apply it using different headings, text sizes, Real brand Cephalexin online, and typefaces. As before, put your most important messaging first and show users where to begin. From there guide them through the rest of the website.


37signals

37signals37signals uses a creative design to apply their hierarchy and to guide users down the page.

Make content able to be scanned.


One of the most important things to take into consideration when creating and stylizing your content is to make sure that it can be scanned, Buy Cephalexin Without Prescription. Users do not read content online, Cephalexin images, they scan it. Make sure you break up your text using multiple headlines, Cephalexin from canada, bullet points, short paragraphs, and descriptive links.


Huge

HUGEHuge adheres to all reading types by breaking up their content with paragraphs, list, Cephalexin for sale, and other grid based elements.

Stylize your text.


Make use of common text styling elements like bold, italics, Online buying Cephalexin hcl, shadows, and so forth as they help to bring life to your content. A little bit of an added touch can go a long way so be sure not to overdo it. Too much style and your content can start to look gaudy.


N.Design Studio

N.Design StudioN.Design Studio uses a variety of text effects including multiple typefaces, colors, sizes, strokes, and more.

Play with different fonts.


Online we are commonly limited to a specific number of web friendly fonts. However with the improvements of @font-face and services like Typekit Buy Cephalexin Without Prescription, the number of fonts is quickly growing. Use different fonts to help deliver your content in a more aesthetic manner. As with adding stylization to your text, be sure to pick a font that will compliment your design.


Viget Inspire

Viget InspireThe Viget Inspire blog uses multiple different typefaces for an added touch, easily taking the design to the next level.

Use contrasting colors.


Using black text on a black background probably is not a good idea. Pick colors that fit well with your layout and design. A bright contrasting color has the ability to really draw a user’s attention. Use colors within your content to your advantage.


Friendly Duck

Friendly DuckThe contrasting orange color on Friendly Duck sticks out amongst the dark background and really draws users attention.

Apply clean rags.


Each line of unjustified text should be as close as possible to the same length as the other lines above and below it, Buy Cephalexin Without Prescription. Any large spaces at the end of a line will create a large gap that is hard to follow when reading. Further more, having text hanging out on the end of a section of text within the last line creates an unpleasing arrangement and is often over looked.


Happy Cog

Happy CogHappy Cog is aware of their rags and has taken the additional effort to make them as pleasing as possible.

Exercise white space.


A fair amount of white space in a design allows the content to breathe and makes it easier for users to read and follow. White space can also be used to build a grid within your layout and design. Which, in return, may help your content establish a rhythm for easier reading.


Elliot Jay Stocks

Elliot Jay StocksElliot Jay Stocks uses white space to help sculpt his layout while allowing users to easily read and follow the content.

Make graphics and text coincide.


Excellent text and a strong graphic can communicate a powerful message, a message that has the ability to leave a lasting impact on users. Buy Cephalexin Without Prescription, Use graphics that work well with your text. Simply adding graphics to a page for no apparent purpose is distracting and aggravating for users.


Housing Works

Housing WorksHousing Works makes use of emotional images to add a powerful impact to their messaging.

Take advantage of CSS.


Cascading style sheets give you the potential to not only add outstanding effects to your text, but to also set a content standard for text across an entire website. Setting standards in CSS ensures the consistency of your typography across an entire website.

You Need Excellent Content

Developing a strategy, writing quality content, and bringing that content to life take a tremendous amount of energy. The majority of companies do not have the resources, let alone the time and effort needed to develop great web content. Quality content requires a detailed procedure and hard work which will end up being worth it.

Having a content strategy along with quality content in place allows for a strong user’s experience, better brand regularity, up to date working efficiency, improved risk management, more powerful search engine optimization, and more advantageous personality and targeting.

Stop acting like content is secondary nature, of which can be touched up at a later date. Start your projects with creating quality content and start today!

Very special thanks to Kristina Halvorson on her amazing contributions to educating the importance of web content. Please visit her at Brain Traffic or purchase her book “Content Strategy for the Web”.

.

Similar posts: Prednisolone For Sale. Buy Erythromycin Without Prescription. Buy Clindamycin Gel Without Prescription. Xalatan For Sale. Viagra For Sale. Celexa canada, mexico, india. Online buying Imitrex hcl. Seroquel dangers. Bactroban from canada. Buy Tetracycline online cod.
Trackbacks from: Buy Cephalexin Without Prescription. Buy Cephalexin Without Prescription. Buy Cephalexin Without Prescription. Buy Cephalexin Without Prescription. Buy Cephalexin Without Prescription. Purchase Cephalexin online no prescription. Amoxicillin dosage. Kjøpe Atenolol på nett, köpa Atenolol online. Topamax pharmacy. Generic Viagra.

About the Author

Shay Howe

Shay Howe is the man behind letscounthedays. He works as a professional web and user experience designer with a love for creating all that is interactive. Keep up with him on LinkedIn and feel free to follow him on Twitter.

Thank You for Spreading the Word

Please Share

Bookmark Buy Cephalexin Without Prescription via DeliciousDelicious
Digg Buy Cephalexin Without Prescription via DiggDigg
Stumple Buy Cephalexin Without Prescription via StumpleUponStumbleUpon
Share Buy Cephalexin Without Prescription via RedditReddit
Float Buy Cephalexin Without Prescription via Design FloatDesign Float
 
Back to Top