AZ Financial Seminar
AZ Financial Seminar
Agency: Web-Optimize
Completion: August 2008
Tools: Adobe Illustrator, Adobe Photoshop, CSS, HTML/XHTML, Macromedia Dreamweaver, PHP
Services: Custom Web Design, User Experience, Branding & Logo Identity, Graphic Communication, XHTML & CSS Development, Online Copywriting
Additional Information
About AZ Financial Seminar
AZ Financial Seminar is the brainchild of Gold & Associates, Inc, a small financial firm located in Phoenix, Arizona. The executives at Gold & Associates specialize in teaching wealth management to families and business owners using live seminars and other training resources. Based on these programs and their successful track record in the finance industry, the company was voted one of the Best Arizona Investment Firms according to Ranking Arizona, the largest opinion poll in the state. Gold & Associates is also well-known for their integrity and responsible business practices, in addition to their belief that everyone should be provided the opportunity to learn the basics of investing and money management, regardless of their education level, background, or current financial status. Seminars offered by Gold & Associates include Financial Strategies, Private Wealth Management, Investment Consulting, Retirement Planning, IRA, 401(k), Risk Management, and Estate Planning.
What I Did
Gold & Associates needed a professional and clean website that would draw attention to their business and promote upcoming financial seminars. The site also needed to be optimized for local search, as all of their seminars are held in the immediate Phoenix area. To achieve these goals, I created a very crisp and clean site layout using complimentary blends of charcoals, light grays, whites, and spring greens. The main list of seminars is also written in spring green, as it pops out on the page and gets immediate attention from viewers of the site. A map showing a variety of local seminar locations is prominently displayed on the home page so potential clients can immediately find a program close to home. Finally, this simple, yet clean layout is carried into the remaining sub-pages for a professional look and consistent branding effect. As a result, clients can find upcoming seminars and contact the company with little to no effort, which is perfect for lead and client generation.