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LocationChicago, IL

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letscounthedays - The Online Portfolio of Shay Howe

/ PortfolioShowcase of accomplished and innovative design work.

Cafe Wa s

Cafe Wa s

Agency: Web-Optimize

Tools: Adobe Illustrator, Adobe Photoshop, CSS, HTML/XHTML, Macromedia Dreamweaver, PHP

Services: Custom Web Design, User Experience, Branding Identity, Graphic Communication, XHTML & CSS Development, Online Copywriting, Email & Social Marketing, Web Stats & Analytics

Cafe Wa s Project
Cafe Wa s Project
Cafe Wa s Project
Cafe Wa s Project

Additional Information

About Cafe Wa s

Cafe Wa s is the latest creation of Ivan Kane Enterprises, Inc., an established corporation at the forefront of the California and Las Vegas nightlife industry. A slight change from Ivan Kane Enterprises' swanky nightclubs and burlesque shows, Cafe Wa s is actually a restaurant and piano bar offering a theatrical experience with every visit. Using brightly colored linens, distinctive and antique furnishings, and an overall bohemian flair, the ambiance and captivating environment of Cafe Wa s undeniably keeps patrons coming back for more. Visitors to Cafe Wa s are also drawn in to see the latest of Ivan Kane's masterpieces, as he is nationally known for other innovative ventures including Forty Deuce, the popular Hollywood and Las Vegas Burlesque night clubs and focus of the four-part Bravo reality series, Forty Deuce, directed by Zalman King and executive-produced by Kane.

What I Did

Because of Ivan Kane's national reputation as a leader in nightlife and adult entertainment, I knew Cafe Wa s would need a unique, captivating, and edgy design to complete this latest venture. Beyond promoting the restaurant and displaying common features (such the company's menu and operating hours), I also wanted visitors to feel as though they were literally participating in the action just by browsing the site. To accomplish this, I used rich and stunning pictures of the establishment and strategically placed the main navigation and content translucently over the top. Through this design choice, visitors now feel as though they are walking room by room through Cafe Wa s, experiencing the entertainment and ambiance as though they are physically there in the restaurant. I also created a section where viewers can to listen to music comparable to what is actually playing inside Cafe Wa s. To complete the promotion of this new upscale design, I ran a marketing and email campaign to highlight the unveiling of the site, in addition to specials and upcoming events.