Instant Loan
Instant Loan
Agency: Web-Optimize
Completion: July 2008
Tools: Adobe Illustrator, Adobe Photoshop
Services: Custom Web Design, User Experience, Branding & Logo Identity, Graphic Communication, Online Copywriting
Additional Information
About Instant Loan
Instantloan.net is one of the nation's leading providers of instant cash payday advance loans on the Internet. The company prides itself in issuing fast, easy, and secure loans to consumers who are in need of quick cash before their next paycheck. The company is equally committed to operating with integrity and financial responsibility, as they are licensed in more states than any other payday loan provider in the country. Instant Loan also utilizes the most up-to-date technology to ensure their clients' information stays safe during the application process. Overall, the focus of the company centers on providing an online transaction process that offers comfort, privacy, and discretion for clients, allowing them not to feel embarrassed dealing with their financial problems in a public place.
What I Did
Instant Loan came to me with a clear goal of being the number one resource for online payday loans. To do this, we collaborated and determined they would need a clean and professional website designed with lead generation in mind. The site would also need to be SEO friendly to rank quickly and competitively in the major search engines. Perhaps most importantly, I needed to use credible symbols and graphics to show consumers that the site is secure, especially since many other payday vendors have shown to be borderline negligent with financial information.
To carry out these goals, I first designed the site using an array of soft, friendly, and eye-attracting colors. I then made the main call to action and the contact form very visible on the page, so that clients did not have to take any unnecessary steps to get started with the loan process. Around the form, I also used a variety of credible logos and symbols to immediately convey that the site was safe and secure - without having to poke around on a privacy page or site disclaimer. Finally, I designed the main page and sub-pages to hold consumer-related information in an easy-to-digest and scannable format for the best possible user experience. As a result, the new website produces hundreds of leads a day for Instant Loan, thus allowing them to grow quickly and step their business up to an entirely new level.