Pinnacle Security

Additional Information

About Pinnacle Security

Pinnacle Security, a home security and burglar alarm systems specialist based out of Provo, Utah, was founded in 2000. It has quickly become the United States largest provider of alarm systems, offering a wide variety of products - from complete alarm systems and security systems to security packages and surveillance systems. Not only does Pinnacle Security install all of these products, but they also provide affordable monitoring plans to go along with them. Moving beyond simple burglar protection, Pinnacle Security has also added surveillance cameras, fire protection and prevention, home automation systems, security bars and safes, and security and storm shutters to complete their full line of home protection. Recent studies have shown that a home with a Pinnacle Security system is up to three times less likely to be broken into or vandalized.

What I Did

Pinnacle Security came to me with a clear list of objectives, which included everything from professional website design with SEO in mind to impressing investors and employees. As with many of the websites I have designed, I set out to meet each of these objectives with a complete return. I started with making the website search-engine friendly, including easy recognition and indexing from the primary search engines currently in use online. I also designed the site to allow Pinnacle Security to obtain as many leads as possible - but without being abrasive. This was accomplished by elegantly placing a contact form on every page. Perhaps the most important objective, however, was to have a clean, professional looking website that was attractive to all audiences. Because Pinnacle Security is targeting not only current and potential clients, but also employees, investors, and a long list of personnel, I knew that the success of the company depended on a polished overall look accomplished through branding, layout, and streamlined graphics.