SenoRx

Additional Information

About SenoRx

SenoRx is a recognized leader in the medical industry for their design, development, and marketing of minimally invasive devices for the treatment and diagnosis of breast cancer. Their goal is to help doctors achieve accurate biopsies using gentle technology and to dramatically enhance patient outcomes, especially since the treatment of breast cancer is more effective when detected at an early stage. Some of the products designed and manufactured by SenoRX include biopsy disposables, biopsy capital equipment, diagnostic adjunct products, and therapeutic disposables. SenoRx's field sales currently serve over 1,000 breast diagnostic and treatment centers across the United States and Canada, while a variety of SenoRx's diagnostic products have been sold in more than 30 countries worldwide.

What I Did

First and foremost, SenoRx needed distinct layout and design that would appeal to patients, doctors, and investors alike. To do this, I designed the color scheme using soft tones of pinks, grays, and blues to create a warm and inviting feel for potential clients. I also made specific icons at the top for doctors and investors to quickly find information that pertained to their line of business. Second, the website needed to convey a variety of technical and detailed information about SenoRx's products in a very organized and easy-to-read manner. To achieve this goal, I created four main blocks of content across the top of the home page with referring icons to break the information into structured sections. The website also needed to be personal and make use of new technologies. I was able to achieve this goal and subsequently draw new visitors by using compelling colors and images that sparked user interest. Finally, I added videos to the site containing subject material that was engaging and could directly relate with SenoRx's target audience.